Copyright © Grace Lee
When you run a business a lot of your focus will be on marketing. Three traditional methods that have been used by businesses for years include newspapers, magazines and the yellow pages. However, many businesses are starting to turn their attention towards internet and other forms of technological marketing. So some may wonder if there are still benefits to using these forms of print marketing.
When it comes to newspapers there are several advantages to consider. With newspapers you can reach a large group of people while also targeting a specific geographic area. Newspapers allow you to have flexibility in deciding what size ad you want to place and where you want it printed in the newspaper. This means you can make your ad as large as necessary in order to communicate what you are trying to sell.
You are not limited by your newspaper ad, readers can return to your message again and again so you can have continuous exposure. You will usually have free help from the newspaper in creating and producing your ad copy. Newspapers are adapting to the changing market conditions and offering quick turn-around. Therefore, running an ad today can result in customers viewing your ad within one to two days.
Magazines provide a way for businesses to have a more focused marketing option. However, it is also a more expensive alternative to the newspaper method of advertising. Businesses choose this method of marketing if they want to reach a highly targeted audience. By using magazines you can advertise to your audience through publications that focus on your specific audience or has topics of interest to your audience. Since you have a high reader involvement with the magazine you will have more attention placed on your advertisement. Magazine ads are better for color reproduction and full-color ads, this means that even small ads will stand out in a magazine.
The oldest tradition of print marketing is the yellow pages. Today there are several different forms of yellow pages that allow people to promote and advertise their business. In addition to the general yellow pages that the phone companies give out you can also use specialized directories that are targeted towards specific markets. There are even internet directors now that you can use for advertising your company.
With yellow page advertising you can have wide availability since nearly everyone will use the yellow pages at one time or another. It is a non-intrusive way of marketing. It is an action-oriented method of marketing since your audience will actually be looking for what you provide. Yellow page ads are reasonably inexpensive and your responsive can be easily tracked and measured. Finally, yellow page marketing offers increased frequency.
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Grace Lee is an internet marketer with her own home online business. She assists other individuals interested in making additional income working online and helping them find the best home based business ideas and opportunities.
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Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Sunday, May 11, 2008
Friday, December 28, 2007
Article Writing for the Good of Your Business
Copyright © Grace Lee
http://www.CashProduction.org
Breaking into a newspaper can be a difficult prospect. Every day, reporters and editors are pitched from a broad range of sources for ideas that range widely from the extremely newsworthy to the ridiculous. With all of this competition for what it a very limited amount of space, the chances of getting your story before the subscribers eyes can be slim. To circumvent this problem, you can concentrate on a certain type of story. A story that speaks to a certain audience but isn’t necessarily timely. This type of story is called a feature and it can be the greatest thing that ever happened to your business.
A feature is designed to be a fully developed, in depth look at a certain topic that doesn’t need to correspond to the big news of the day. Under ideal circumstances, the story could be published today, tomorrow, or a year from now with the same effect. Unlike a press release, which gives the outlines of a happening that invites a reporter to dig under the surface to find the story, a feature is to be used just as it was sent in. Of course, after acceptance a newspaper has the right to edit it to fit the space available or leave out the content seen as superfluous.
The topics for a feature range as broadly as those for any other type of story. Health and home improvement are particularly good topics for a feature because they are subjects people are interested in on an ongoing basis. If your business lends itself to one of these topics, or to the topics of travel or technology, it would lend itself just as well to a feature story. These stories also have the advantage of being used in supplementary portions of a newspaper, such as the lifestyle section or one of the special Sunday sections. If you can get your feature in to one of these, it would be twice the bargain, as it has been shown that people have more time to pursue the paper on a leisurely Sunday than any other day of the week, meaning more eyes on your story and more time to digest the content.
In order to make your feature something a newspaper will want to publish, here are a few secrets of the trade to help you better sell your content. For one, you’ll want to have an attention grabbing headline. Lacking this, the editor will create one of their own design, but will they have as much personal interest in getting people to read the story as you have? Likely not. The headline may in fact be the most important aspect of your story. Ask yourself some questions about the article, and find a headline that answers these questions in a way that summarizes the meat of the article. If you can make it clever and witty, so much the better. But don’t try to get too cute. No one likes that. Finally, the content itself should be written in a style similar to the other articles in the paper. Review an issue or two and create your article with those templates in mind.
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Grace Lee is an internet marketer with her own home online business. She assists other individuals interested in making additional income working online and helping them find the best home based business ideas and opportunities. To subscribe to her FREE Internet home business tips newsletter and to get hundreds of money making tips and tricks delivered to your inbox visit:
http://www.CashProduction.org
-------------------------------------------------------------------------------------
http://www.CashProduction.org
Breaking into a newspaper can be a difficult prospect. Every day, reporters and editors are pitched from a broad range of sources for ideas that range widely from the extremely newsworthy to the ridiculous. With all of this competition for what it a very limited amount of space, the chances of getting your story before the subscribers eyes can be slim. To circumvent this problem, you can concentrate on a certain type of story. A story that speaks to a certain audience but isn’t necessarily timely. This type of story is called a feature and it can be the greatest thing that ever happened to your business.
A feature is designed to be a fully developed, in depth look at a certain topic that doesn’t need to correspond to the big news of the day. Under ideal circumstances, the story could be published today, tomorrow, or a year from now with the same effect. Unlike a press release, which gives the outlines of a happening that invites a reporter to dig under the surface to find the story, a feature is to be used just as it was sent in. Of course, after acceptance a newspaper has the right to edit it to fit the space available or leave out the content seen as superfluous.
The topics for a feature range as broadly as those for any other type of story. Health and home improvement are particularly good topics for a feature because they are subjects people are interested in on an ongoing basis. If your business lends itself to one of these topics, or to the topics of travel or technology, it would lend itself just as well to a feature story. These stories also have the advantage of being used in supplementary portions of a newspaper, such as the lifestyle section or one of the special Sunday sections. If you can get your feature in to one of these, it would be twice the bargain, as it has been shown that people have more time to pursue the paper on a leisurely Sunday than any other day of the week, meaning more eyes on your story and more time to digest the content.
In order to make your feature something a newspaper will want to publish, here are a few secrets of the trade to help you better sell your content. For one, you’ll want to have an attention grabbing headline. Lacking this, the editor will create one of their own design, but will they have as much personal interest in getting people to read the story as you have? Likely not. The headline may in fact be the most important aspect of your story. Ask yourself some questions about the article, and find a headline that answers these questions in a way that summarizes the meat of the article. If you can make it clever and witty, so much the better. But don’t try to get too cute. No one likes that. Finally, the content itself should be written in a style similar to the other articles in the paper. Review an issue or two and create your article with those templates in mind.
-------------------------------------------------------------------------------------
Grace Lee is an internet marketer with her own home online business. She assists other individuals interested in making additional income working online and helping them find the best home based business ideas and opportunities. To subscribe to her FREE Internet home business tips newsletter and to get hundreds of money making tips and tricks delivered to your inbox visit:
http://www.CashProduction.org
-------------------------------------------------------------------------------------
Thursday, December 27, 2007
Why Internet Marketing Opportunities Can Be Fun & Fulfilling
Copyright © Grace Lee
http://www.CashProduction.org
Many business operators know the importance of marketing and the role it plays in helping grow a business. While some may consider marketing a necessary evil in business operations and expense, internet marketing can fill many of the gaps created by advertising and offer many exciting rewards. If whatever you are doing to earn a living isn’t any fun, then it is just a job. Being creative and having a ball can turn that job into an exciting career.
Too many people confuse the terms advertising and marketing and believe that marketing is an expense they can eliminate. Consider how much business might be lost with a reduction in advertising, as customers move to another business. Then consider how much business may be lost if another brand makes a bigger splash than your own.
The key difference is that advertising is for a specific product or group of products usually offered for a brief time. Marketing is an attempt to create brand awareness and sell the company. It is also an ongoing effort and many companies find that marketing will offer more long-term gains not typically seen with advertising and that is what makes it fun and more fulfilling to a company.
Since the internet began to grow, internet marketing has taken on a whole new approach to building a brand. It is not about placing advertising on high traffic sites. Rather it is about getting the story about the company out to the public and the many different methods available in doing this that makes it fun. With a newspaper or even broadcast ads, there is a time limit or space constriction about the amount of information a company can make available at any one time.
Most consumers do not mind if a few moments of their time is taken up while a company tells its story and lengthy story they want to hear or see in their time, when it is convenient for them. With the use of web logs, or blogs, as well as the use of videos inside web sites, a customer can learn all they care to about a company at their convenience. It can also be a lot of fun to put together a video to tell a company’s story that presents the message in a fun way.
It can also be fulfilling in knowing the message is not restricted to any borders and that the message is being received in locations that many people may have never heard of before they started getting feedback from other countries. One of the amazing things about internet marketing is the translation capabilities. No longer does a company have to worry about telling their story in two or three dozen different languages. There are many computer programs that can make accurate translations instantly.
The wider audience, the longer and more informative messages as well as the various types of media available for internet marketing makes it a fun field to work in as well as a fun filled method of telling the company’s story.
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Grace Lee is an internet marketer with her own home online business. She assists other individuals interested in making additional income working online and helping them find the best home based business ideas and opportunities. To subscribe to her FREE Internet home business tips newsletter and to get hundreds of money making tips and tricks delivered to your inbox visit:
http://www.CashProduction.org
-------------------------------------------------------------------------------------
http://www.CashProduction.org
Many business operators know the importance of marketing and the role it plays in helping grow a business. While some may consider marketing a necessary evil in business operations and expense, internet marketing can fill many of the gaps created by advertising and offer many exciting rewards. If whatever you are doing to earn a living isn’t any fun, then it is just a job. Being creative and having a ball can turn that job into an exciting career.
Too many people confuse the terms advertising and marketing and believe that marketing is an expense they can eliminate. Consider how much business might be lost with a reduction in advertising, as customers move to another business. Then consider how much business may be lost if another brand makes a bigger splash than your own.
The key difference is that advertising is for a specific product or group of products usually offered for a brief time. Marketing is an attempt to create brand awareness and sell the company. It is also an ongoing effort and many companies find that marketing will offer more long-term gains not typically seen with advertising and that is what makes it fun and more fulfilling to a company.
Since the internet began to grow, internet marketing has taken on a whole new approach to building a brand. It is not about placing advertising on high traffic sites. Rather it is about getting the story about the company out to the public and the many different methods available in doing this that makes it fun. With a newspaper or even broadcast ads, there is a time limit or space constriction about the amount of information a company can make available at any one time.
Most consumers do not mind if a few moments of their time is taken up while a company tells its story and lengthy story they want to hear or see in their time, when it is convenient for them. With the use of web logs, or blogs, as well as the use of videos inside web sites, a customer can learn all they care to about a company at their convenience. It can also be a lot of fun to put together a video to tell a company’s story that presents the message in a fun way.
It can also be fulfilling in knowing the message is not restricted to any borders and that the message is being received in locations that many people may have never heard of before they started getting feedback from other countries. One of the amazing things about internet marketing is the translation capabilities. No longer does a company have to worry about telling their story in two or three dozen different languages. There are many computer programs that can make accurate translations instantly.
The wider audience, the longer and more informative messages as well as the various types of media available for internet marketing makes it a fun field to work in as well as a fun filled method of telling the company’s story.
-------------------------------------------------------------------------------------
Grace Lee is an internet marketer with her own home online business. She assists other individuals interested in making additional income working online and helping them find the best home based business ideas and opportunities. To subscribe to her FREE Internet home business tips newsletter and to get hundreds of money making tips and tricks delivered to your inbox visit:
http://www.CashProduction.org
-------------------------------------------------------------------------------------
Wednesday, December 26, 2007
10 Blazing Ways To Sky-Rocket Your Profits
Copyright © Grace Lee
http://www.CashProduction.org
1. Use a "P.S." at the end of your ad copy. This is where you either want to repeat a strong benefit or use a strong close like a free bonus.
2. Publish a free ebook and give it away from your web site or in your e-zine. This will increase your traffic, sales and e-zine subscribers.
3. Create multiple streams of income with your web site. You could sell your own products, join affiliate programs, sell advertising space, etc.
4. Give your visitors compliments in your ad copy. This can earn their trust and put them in a good mood, in return they will be easier to sell to.
5. Create new products or services only if there is a strong need for them. You won't have anyone to sell them to if you don't have a market.
6. Sell your back end products to your customers right after they order. Take them to a "Thank You" web page that includes other products you sell.
7. Sell a few products on your web site instead of selling a large amount of products. To many choices can overwhelm your visitors and they won't buy.
8. Include content and free stuff on your web site that promote the products you're selling. If they don't read your ads, they may read your offerings.
9. Remind your visitors that you're human not just a web site. You could publish information on your family life, a picture of yourself , a profile, etc.
10. Provide a "Contact Page" on your web site. Give your visitors as many options to contact you as possible. This'll add credibility to your business.
Quote of the Day:
"Let us be about setting high standards for life, love, creativity, and wisdom. If our expectations in these areas are low, we are not likely to experience wellness. Setting high standards makes every day and every decade worth looking forward to."
Greg Anderson
-------------------------------------------------------------------------------------
About the Author:
Grace Lee is an internet marketer with her own home online business. She assists other individuals interested in making additional income working online and helping them find the best home based business ideas and opportunities. To subscribe to her FREE Internet home business tips newsletter and to get hundreds of money making tips and tricks delivered to your inbox visit:
http://www.CashProduction.org
-------------------------------------------------------------------------------------
http://www.CashProduction.org
1. Use a "P.S." at the end of your ad copy. This is where you either want to repeat a strong benefit or use a strong close like a free bonus.
2. Publish a free ebook and give it away from your web site or in your e-zine. This will increase your traffic, sales and e-zine subscribers.
3. Create multiple streams of income with your web site. You could sell your own products, join affiliate programs, sell advertising space, etc.
4. Give your visitors compliments in your ad copy. This can earn their trust and put them in a good mood, in return they will be easier to sell to.
5. Create new products or services only if there is a strong need for them. You won't have anyone to sell them to if you don't have a market.
6. Sell your back end products to your customers right after they order. Take them to a "Thank You" web page that includes other products you sell.
7. Sell a few products on your web site instead of selling a large amount of products. To many choices can overwhelm your visitors and they won't buy.
8. Include content and free stuff on your web site that promote the products you're selling. If they don't read your ads, they may read your offerings.
9. Remind your visitors that you're human not just a web site. You could publish information on your family life, a picture of yourself , a profile, etc.
10. Provide a "Contact Page" on your web site. Give your visitors as many options to contact you as possible. This'll add credibility to your business.
Quote of the Day:
"Let us be about setting high standards for life, love, creativity, and wisdom. If our expectations in these areas are low, we are not likely to experience wellness. Setting high standards makes every day and every decade worth looking forward to."
Greg Anderson
-------------------------------------------------------------------------------------
About the Author:
Grace Lee is an internet marketer with her own home online business. She assists other individuals interested in making additional income working online and helping them find the best home based business ideas and opportunities. To subscribe to her FREE Internet home business tips newsletter and to get hundreds of money making tips and tricks delivered to your inbox visit:
http://www.CashProduction.org
-------------------------------------------------------------------------------------
Wednesday, December 19, 2007
How to Get Marketing Network Training
Copyright © Grace Lee
http://www.CashProduction.org
When you join a marketing network, the person who brought you into the program is
called a sponsor. It is your sponsor who will provide all of the marketing network training you need in order to build your network and get your own distributorship running smoothly. Your sponsor will never leave you on your own until he or she feels you are ready, and his or her job is to stand beside you any time you need any help. After all, your sponsor depends on you for his/her success.
When you first join a network marketing organization, your sponsor will hold your hand and make sure you know what to do. All of the training you receive will be from your sponsor and those above him/her in the line of sponsorship. Unlike other types of sales organizations, network marketing needs everyone to help train new people because they cannot be successful unless they are properly training. The success of each individual distributor determines the success of the organization as a whole. Each distributor must work together as a team in order for the entire network to achieve success.
In addition to the sponsor many network marketing organizations also have books as well as audio and visual tools to help new distributors build their distributorships. All of the methods of training benefit everyone in the organization, and when all of the distributors learn everything they need to learn, the entire network will benefit. It's important for the survival of the entire network for each distributor to receive ample training to know what they need to do in order to reach the level of their sponsor and above.
Marketing network training is important for everyone in the organization. If the
distributors are not trained properly, they will not be able to build their networks to the level that will make the entire network grow. Only through training is it possible for a marketing network to become a giant money making venture, and everything needs to work together in order to make it successful.
The training afforded by everyone within the network marketing network is important to the success of the individual network as well as the rest of the organization. You have to keep in mind that in a network marketing organization, each person makes money based upon the sales and sponsorships of those under them that they personally sponsored. Of course, it also filters to those in the lead position, so the more successful each individual distributorship is, the more successful the organization as a whole will be.
If you're interested in securing a position in network marketing, you have to understand the great amount of work that is involved in order to build the network. Sometimes a potential sponsor will tell you there is very little work involved, but you learn quickly how much work is involved. Minimal work means minimal network building, and thus minimal sales. If you want to have a huge network, you have to do the work.
-------------------------------------------------------------------------------------
About the Author:
Grace Lee is an internet marketer with her own home online business. She assists other individuals interested in making additional income working online and helping them find the best home based business ideas and opportunities. To subscribe to her FREE Internet home business tips newsletter and to get hundreds of money making tips and tricks delivered to your inbox visit:
http://www.CashProduction.org
-------------------------------------------------------------------------------------
http://www.CashProduction.org
When you join a marketing network, the person who brought you into the program is
called a sponsor. It is your sponsor who will provide all of the marketing network training you need in order to build your network and get your own distributorship running smoothly. Your sponsor will never leave you on your own until he or she feels you are ready, and his or her job is to stand beside you any time you need any help. After all, your sponsor depends on you for his/her success.
When you first join a network marketing organization, your sponsor will hold your hand and make sure you know what to do. All of the training you receive will be from your sponsor and those above him/her in the line of sponsorship. Unlike other types of sales organizations, network marketing needs everyone to help train new people because they cannot be successful unless they are properly training. The success of each individual distributor determines the success of the organization as a whole. Each distributor must work together as a team in order for the entire network to achieve success.
In addition to the sponsor many network marketing organizations also have books as well as audio and visual tools to help new distributors build their distributorships. All of the methods of training benefit everyone in the organization, and when all of the distributors learn everything they need to learn, the entire network will benefit. It's important for the survival of the entire network for each distributor to receive ample training to know what they need to do in order to reach the level of their sponsor and above.
Marketing network training is important for everyone in the organization. If the
distributors are not trained properly, they will not be able to build their networks to the level that will make the entire network grow. Only through training is it possible for a marketing network to become a giant money making venture, and everything needs to work together in order to make it successful.
The training afforded by everyone within the network marketing network is important to the success of the individual network as well as the rest of the organization. You have to keep in mind that in a network marketing organization, each person makes money based upon the sales and sponsorships of those under them that they personally sponsored. Of course, it also filters to those in the lead position, so the more successful each individual distributorship is, the more successful the organization as a whole will be.
If you're interested in securing a position in network marketing, you have to understand the great amount of work that is involved in order to build the network. Sometimes a potential sponsor will tell you there is very little work involved, but you learn quickly how much work is involved. Minimal work means minimal network building, and thus minimal sales. If you want to have a huge network, you have to do the work.
-------------------------------------------------------------------------------------
About the Author:
Grace Lee is an internet marketer with her own home online business. She assists other individuals interested in making additional income working online and helping them find the best home based business ideas and opportunities. To subscribe to her FREE Internet home business tips newsletter and to get hundreds of money making tips and tricks delivered to your inbox visit:
http://www.CashProduction.org
-------------------------------------------------------------------------------------
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